Bodywell Therapy is a start-up physiotherapy business based in Edinburgh that offers an abundance of therapy based treatments and advice. With over a decade of experience working in private practise in the UK and Australia, Carly Cowell, Managing director and practitioner offers a unique blend of approaches for her client base. Designers on the Run were approached to help develop and create this new business start-up brand and logo.
The client was looking for a unique approach that would be aimed at a broad target audience of young and old alike; an audience looking for private health care dealing with sports, spinal and occupational injuries.
Following our precedent studies looking at both competitor markets and sports therapy markets in general the design of the logo took a reiterative approach until the client was fully satisfied with the desired design. The original concept derives from trying to illustrate the 'tree of life' concept and thus by doing so focusing on the holistic nature of physiotherapy which the client was keen to convey through the logo. The tree's branches are made up of three lithe, sinuous, intertwined figures signifying well-being and giving an overall organic form to the logo.
The colour scheme chosen is fairly original and steers away from a conventional 'medical' related colour palette. The richness of the purple is matched by the calming brown and the palette chosen is careful not to be too gender specific.
There is also versatility in the logo as the tree element can be used independently from the logotype as a monogram or motif to further reinforce the brand.
The logo has now been successfully incorporated into shop facia and signage and the client is extremely happy with the outcome. The Bodywell brand created is a unique and classic brand that steers clear of falling into the stereotypical image for allied medical professions and this immediately sets it apart from its' competitors.