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    • BrandingA brand is more than a name, it’s an association between the product and the consumer and the expectations of the consumer towards that product or service. A good brand can help position the product/service within the market, embody the product/services’ values and ultimately make it appealing to the consumer. How you communicate to your intended audience through your brand is one of the keystones used to differentiate yourself from competitors. Designers on the Run design with the ethos and values of your business in mind, whether it be a logo design or a wider branding campaign that involves the logo and other design elements (see below), we can create the perfect branding strategy for you. We understand that behind every logo there is a set of values that you need to promote and that the logo is the first point of reference when establishing your brand values, ideas and personality. We can help design the following as part of your branding campaign: Livery – vehicle designs that incorporate your branding Logo Packaging – incorporating your brand Promotional goods – incorporating your brand Signage and displays – incorporating your brand Stationery – including letterheads, compliment slips and envelopes For a…
    • Web DesignDesigners on the Run treat web and multimedia design as an extension of your branding and graphic design to create a consistency of style and values across all your marketing campaigns. Your website is your shop window to the world so it’s of prime importance that you leave a good and lasting impression to all your visitors. Whether this is the first time you have considered a website or if you already have an existing web site but feel that it could do with a badly needed redesign, Designers on the Run can satisfy your needs. Below is a list of the services we provide and have created to improve your product/service. Content Management Systems (CMS) – to allow for more user feedback and results. Can develop back-end support according to your needs E-books – an effective marketing tool that can be adapted to take the form of a brochure, menu, photo album etc. E-commerce web design – developed using a variety of methods and tools depending on your personal and budgetary needs Flash website design – interactive and visually stunning, developed according to your needs Flash based/XHTML websites – the best of both worlds offering a combo. of skills…
    • Graphic design
    • ArtworkWe can advise on a variety of styles and methods to incorporate within your marketing strategy and on commision. Below is an outline of these techniques. Illustration – incorporating a variety of styles to suit your needs. We can develop the right style for you.  Use of stock imagery also. Photography – we can use stock photography and/or according to your budget get photographs exclusively created for you. Art direction – we can manage your project from the initial idea through to the staged design.
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  • Green Design
    • Green businessAt Designers on the Run we offer green design solutions to all our clients. We make the whole design process easy from the outset and always on hand to help, we will never leave you in the lurch and value each and every relationship with our clients. Going green with your creative requirements shouldn’t be difficult and we have outlined some useful information on the benefits of why should consider going green and set us up with your design requirements. How will going green benefit my organisation? At Designers on the Run we can help you manage the way that your brand operates as part of your wider strategic sustainable development. We believe that our services can further enhance a brand’s green credentials and reputation, help differentiate your brand from your competitors and also help reduce your impact upon the environment (please see our carbon footprint page for more information). Partnering with us could even see you winning new businesss as increasingly procurers are looking to green their supply chains and that means you need to demonstrate your own green credentials in order to win business. We can help make the transition to eco friendly commnunications easy and give you…
    • Green printing
    • Recycled PaperDesigners on the Run promote printing on recycled paper, fsc certified papers and other eco friendly materials. Recycled Paper Recycled paper is the greenest option overall – it uses up waste paper and its production requires less energy and fewer chemicals. Plus, it provides a market for paper waste in the UK and encourages more recycling. Why use recycled paper? It uses less energy and creates fewer emissions than virgin paper It supports UK recycling companies and provides a market for UK paper waste It reduces the amount of waste paper going to landfill It is the only way to be sure that your paper hasn’t had a detrimental effect on any forest environment What is recycled paper? Superficially it’s quite straightforward: waste paper and board is collected, sorted and then purchased by paper mills to be re-used. However, there are varying definitions of genuine recycled paper. General thinking is to encourage the highest post-consumer recycled content whenever possible, providing that ‘fitness for purpose’ and performance criteria are taken into consideration. Look out for the percentage of post consumer recycled waste when choosing a paper. The quality of the original waste fibre will dictate how it is re-used – good…
    • Green Web HostingCan a website be green? …yes it can! Designers on the Run recommend the use of Green web hosting to all our clients – this website is currently hosted by Green ISP. Currently there are a good choice of green web hosting companies out there, offering various packages and pockets to suit. Why choose a green web hosting company? It takes a lot of energy consumption to maintain servers for a web host so one easy way of making your website more eco-friendly is by opting for a green web hosting company. Their green credentials all vary but most can be differentiated by the method by which they power their operation. From using renewable energy such as solar power to carbon offsetting you will also generally find that these companies tend to be more socially responsible with some holding non-profit status and giving a percentage of their profits to good causes. We host our own website and some of our clients websites on Green web host which are non-profit, carbon offset, will plant a tree on your behalf, have solar powered offices, and can also offer solar powered hosting. Are they reliable? From our own personal experience of hosting with…
    • Ethical PolicyDesigners on the Run have a green and ethical policy in place to encourage positive and less harmful methods of designing. We hope that groups and individuals are encouraged to look at their own environmental footprint and join us in producing effective design solutions that don’t cost the earth. [dropcap]F[/dropcap]rom the initial design meeting to the final design solution, Designers on the Run endeavours to work in a way that minimizes our and your impact on the environment.     Working with you: [box] All journeys are made on public transport or bike wherever possible Our resources are made available electronically with our clients, minimising landfill We encourage the use and practise of environmentally friendly design methods and materials If you are an eco-friendly organisation we can provide you with a wealth of invaluable resources [/box] Our suppliers: [box] Web hosting is with a company with green credentials We have established links with printers who are ISO14001 certified with some being audited to CarbonZero status All printing is done using recyled, FSC approved papers and use of vegetable inks only If a courier service is needed we can provide one with eco credentials and vehicles that run on natural gas…
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  • Green Design

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    • Recycled Paper

Recycled Paper

Designers on the Run promote printing on recycled paper, fsc certified papers and other eco friendly materials.

R
ecycled paper is the greenest option overall – it uses up waste paper and its production requires less energy and fewer chemicals. Plus, it provides a market for paper waste in the UK and encourages more recycling.

Why use recycled paper?

  • It uses less energy and creates fewer emissions than virgin paper
  • It supports UK recycling companies and provides a market for UK paper waste
  • It reduces the amount of waste paper going to landfill
  • It is the only way to be sure that your paper hasn’t had a detrimental effect on any forest environment

What is recycled paper?

Superficially it’s quite straightforward: waste paper and board is collected, sorted and then purchased by paper mills to be re-used.

However, there are varying definitions of genuine recycled paper. General thinking is to encourage the highest post-consumer recycled content whenever possible, providing that ‘fitness for purpose’ and performance criteria are taken into consideration. Look out for the percentage of post consumer recycled waste when choosing a paper.

The quality of the original waste fibre will dictate how it is re-used – good quality white waste will be re-used in high quality recycled or part recycled papers; at the other extreme, low-grade recycled packaging will be re-used (again) for packaging materials.

Printing on Recycled Paper – FAQ

What about Quality and Performance?Improvements in the quality of the recycled paper grades now available mean that their quality and performance is equal to that of virgin paper, particularly if choosing top of the range recycled papers made from 100% de-inked waste, such as the 9lives and Revive brands we use.

Recycled Paper is More Expensive – Right? Wrong! Recycled paper has aligned with conventional paper prices in recent years due to increase in demand, refinement of the papermaking process and the significant reduction in energy and water needed to make recyled paper compared to conventional paper.

What is Post-Consumer Waste? This is paper that has been used by the consumer and returned for recycling, thus keeping it out of a landfill. The more post-consumer waste that is incorporated into recycled material the better!

What is Virgin Fibre? Virgin fibre is new fibre that has never been used by a manufacturer before to make paper or other products.

What is Pre-Consumer Waste? Pre-consumer waste is the material that occurs as a by-product to the printing process, such as off-cuts and unused copies which may have been over-ordered. Also known as post-industrial waste.

What is acid free paper? Acid free paper has had the acid removed from the pulp leaving it with a neutral pH of 7.

Should I choose recycled papers?

Choosing to use recycled paper is an ethical issue and down to either personal or company attitudes towards CSR – Corporate Social Responsibility. However, using recycled paper will:-

  1. Reduce landfill – using recycled paper diverts waste paper from entering landfills. Landfills are a source of methane emissions, which are a contributor to global warming. What is equally important is that landfills are rapidly becoming full, and fewer new sites are available.
  2. Continue the demand for recycled materials – recycling is only viable if end-markets are created for the products made from recovered waste paper.
  3. Place less strain on global forest resources – paper recycling optimises the use of a valuable material and reduces the amount of virgin pulp required. Although forests are increasingly managed in a sustainable way there is a need to reduce wastage by using more recycled content

FSC Certified Papers – an Eco Alternative to Recycled Paper

If you don’t want recycled paper then a paper certified by the Forest Stewardship Council – FSC Certified Paper is for you.

Going Green with the Forest Stewardship Council

The Forest Stewardship Council – FSC – is an international non-profit organisation founded in 1993 to support the world’s forests.FSC members comprise a diverse group of representatives from environmental and social groups, the timber trade, paper industry, forestry profession, indigenous people’s organisations, community forestry groups and forest product certification organisations from around the world.

It is their job to ensure that the forests are managed to protect wildlife habitat and respect the rights of local communities.

The FSC Principles of forest stewardship include consideration for Indigenous people’s rights, Environmental impact and Maintenance of high conservation value forest.

Responsible, Auditable and Unrivalled

Using FSC Papers for your printing is an effective way to demonstrate your commitment to sustainability. Many companies are increasingly specifying FSC Papers as their pledge to a greener world. Why don’t you?FSC Certified Paper tells you exactly what you need to know; that the recycled or virgin fibre content of the paper comes from sources that meet FSC international standards.

FSC certification is widely accepted to be the most stringent. Unlike other schemes, the emphasis is on tracking fibre all the way from the forest to the end use, so the user can be certain of the fibres origins.

This is why FSC is the only certification system supported by environmental organisations such as the World Wildlife Fund, Rain Forest Alliance, Greenpeace, Woodland Trust and Friends of the Earth.

What can Designers on the Run do for You?

Designers on the Run can make ‘going green’ easy whether it’s recycled papers or FSC Certified paper you’re looking for, we can arrange cost-effective printing with our supplier who provides excellent value for money and who can deliver printed products to conform to FSC standards.
  • Contact Us

    Designers on the Run
    The Drill Hall
    32 Dalmeny Street
    Edinburgh

    (+44 ) 0131 5523524
    Mob. (+44) 07984 601114
    info[at]dotrun.co.uk
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