Studio G26, The Drill Hall, 32 Dalmeny Street, Edinburgh, EH6 8RG. Scotland. Tel.(+44 )0131 5523524
We Love Leith branding
aims to inspire Leithers to travel about their neighbourhood in a better way
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Designers on the Run were approached by Alistair Tibbit of Greener Leith to create the branding and supporting materials for their We Love Leith campaign having already worked with Alistair and Charlotte on previous campaigns for Greener Leith including the Leith Links Ask.
The We Love Leith campaign aims to inspire Leithers to travel about their neighbourhood in a better way by motivating Leithers to participate and make a We Love Leith travel Pledge. Once people sign up to make a pledge to change their travel habits for a greener, more sustainable way then they are also given support and advice from local, volunteer, travel coaches.
Our logo was based on the classic 'I heart(love) NYC' logo by Milton Glaser and includes a motivational, interchangeable tagline. The branding also includes supporting icons that describe various activities and symbols relating to the campaign e.g. a bus, a home etc. From bike bells and loyalty bags to the design of the official We Love Leith trike the branding has translated well across all mediums, it's also eye catching and sure to give the whole campaign a professional look and feel.
Image contribution - Thanks to Ally at Greener Leith for use of his 'Bike bell' and 'Trike' images.
Special offer!
As a way of supporting the We Love Leith campaign and to encourage local shopping, Designers on the Run have signed up to the We Love Leith loyalty scheme by giving a whopping (up to) 10% off our design fees. All you have to do to get this offer is purchase a reusable We Love Leith, hemp shopping bag and show us your bag as proof of purchase. For further details about the scheme and where to purchase a bag then please check out www.weloveleith.com/shoplocal/
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