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Sit Less Live Longer Campaign - Fife Sports and Leisure

  • Client: Fife Sports and Leisure Trust
  • Service: print graphics digital
  • Website: fifeleisure.org.uk

Fife Sports and Leisure Trust manage the Council's Leisure Centres across Fife. 

Sit Less Live Longer - FSLT - left image
Sit Less Live Longer - FSLT - right image

requirements

The client required a new year advertising campaign to be designed to promote fitness across Fife, Scotland. This campaign was rolled out across various media including press, buses and digital channels.

solution

This campaign idea was created to expose the amount of time that we spend sat down throughout the day. It worked very well increasing the membership to

Sit Less Live Longer - FSLT - image