The Edinburgh Festival of Cycling was run for the first time between 15th and 23rd June 2013…
Edinburgh prides itself on being the City of Festivals. There are festivals for The Arts (and their attendant Fringe), Books, Films, Science, and even Storytelling. Edinburgh also has ambitions to be a Cycling City. It was the first UK city to sign the Charter of Brussels and is currently committing 6% of the city's transport budget to cycling.
Photography courtesy of EDFOC
We were approached by the team behind Edinburgh Festival of Cycling to help them with their brand identity for Edinburgh's first, new cycling festival.
The brand identity focuses on the engineering components of a bicycle to create the many 'friendly faces' of cycling. This design is a fun and friendly reflection of the rider and their machine and is open to being fairly diverse and recognisable. The yellow present in the logo is taken from the official logo in the Tour de France Logo and the blue/teal like colour was adopted as a complimentary colour.