Fife Sports and Leisure Trust manage the Council's Leisure Centres across Fife.
The client required a new year advertising campaign to be designed to promote fitness across Fife, Scotland. This campaign was rolled out across various media including billboards, bus stops and digital channels.
The campaign idea was to promote local champions called Fifechampions. Local people who had achieved great personal fitness goals through using Fife Leisure facilities became the focal point to the campaign.