The Waste Prevention team at Changeworks provides information to the public about how to reduce, reuse, recycle and home compost, in order to reduce the amount of waste being sent to landfill.
After winning the design tender, Designers on the Run were asked to redesign and revamp their current resources including the redesign of the ‘Too Good to Waste’ guide which was needing updating.
The aims of the ‘Too Good to Waste’ guide are to give readers an A to Z guide of practical ways to reduce, reuse, repair and recycle in Edinburgh and surrounding areas.
The guide was designed in keeping with the look and feel of other items in the suite which includes the Waste Free Edinburgh booklet and Edinburgh Charity Shop Map. It was decided early on that each project would have it’s own signature colour and keep the typography and visual elements consistent across the board. The guide required the creation of individual icons and some art-directed photography to be used to sit alongside the text.
A positive message is promoted through the use of visual language, bright bold colours, clear and useful content – in doing so it also gives a nod to the other items in the suite.
The guides are an invaluable resource for those wishing to employ the four R’s and are available in various displays in shopping, leisure, cultural facilities and workplaces. They are also to be found at Waverley Station, the National Galleries, the Ocean Terminal and the Edinburgh Botanical Gardens giving them a wide distribution amongst members of the public.
The ‘Too Good to Waste’ guide is available online.
To download your own web-friendly copy of the guide please go to: http://www.changeworks.org.uk/householders/how-to-reduce-reuse-and-recycle/515/